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HCL GUVI
Connecting vernacular tech educators & software influencers to democratize coding education in Tier 1 & Tier 2 cities.
48,200 Verified Signups₹142 CPL12.4M Impressions9.4% ER
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Influencer Marketing
HCL GUVI — Tech Upskilling Regional Creator Blitz
HCL GUVI partnered with Social Bridge to expand their Vernacular Tech Upskilling Bootcamp across Southern and Western India through YouTube coders and Instagram tech creators.
Challenge
Direct search and banner ads faced audience fatigue with acquisition costs climbing. Tech aspirants needed authentic peer developer validation.
Strategy
- Vetted 85+ trusted software engineer creators on YouTube with proven audience credibility.
- Designed practical full-stack project demos and coding tutorials.
- Created 40+ high-engagement Instagram Reels breaking down career switches with tracked links.
- Optimized conversion through creator retargeting and whitelist ads.
48,200 Verified Signups₹142 CPL12.4M Impressions9.4% ER
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